“The current COVID-19 crisis has led to a sharp drop in foot traffic and sales for many retailers. Stores are closing and government restrictions are changing daily.
Our focus is on building engaging promotional strategies that can be developed now and launched when your centre is able to recommence marketing activities.
These strategies are designed to be simple and safe to ensure they are appropriate for these challenging times.
”
DATABASE ACQUISITION CAMPAIGN - SAFE AND SIMPLE
Why now?
It is more important than ever to continue to collect a customer database and keep customers informed about what is happening in the centre, as well as the latest restrictions and store closures.
We still believe there is a place for safe and contactless sales promotions. Retailers need our support, and customers are looking for a fun escape. Let’s keep your centre top of mind and your customers loyal.
Summary of Objectives
Drive the collection of customer data so that the centre can keep its customer informed and the centre top of mind.
Engage with customers by providing fun and opportunities to win prizes that will bring them back into the centre.
How does it work?
Customers will be encouraged to visit your shopping centre website for a chance to win prizes. The centre website will contain a link to a competition microsite.
On the microsite the customers can enter their details for a chance to win.
The prizes for the competition could be centre branded gift cards distributed to the winners via mail or e-gift cards. The provision of gift cards has proven to be a fantastic way to stimulate sales for retailers.
N.B, Every aspect of the campaign can be produced remotely by Compco and the centre marketing contact. The only element that would require setting up in the centre would be the centre signage, and that is an optional element.
Optional: Signage and advertising can be produced to feature a QR code. The QR code can be scanned using the camera function of a smart phone to take the customer to the microsite or the centre website. The code could be featured on signage such as door and floor decals or posters to offer another way of engaging with customers.
The prizes for the competition could be centre branded gift cards distributed to the winners via mail. Compco can organise these gift cards for you.) The provision of gift cards has proven to be a fantastic way to ‘stimulate’ sales for retailers. They are also a flexible solution that can be used even if there are only a few food retailers left open at the time of distribution. They can also be safely posted to the winners with no interaction between customers and staff required. Compco can produce and distribute the gift cards as part of the campaign.
N.B, Every aspect of the campaign can be produced remotely by Compco and the centre marketing contact. The only element that would require setting up in the centre would be the centre signage, and that is an optional element.
contact us to discuss campaign options to suit your centre and situation
Call 1800 002 099 or click here to email us and we will contact you asap.